Where Craft Met Conviction
Not every workplace leaves a mark on you. Jaga Nederland did. Not because of the workload, although there was plenty of that, but because of the way the company operated. Jaga designs heating systems, but that description barely scratches the surface. These are climate designers; people who genuinely believe that the way a space feels matters as much as how it looks. Their values were not a marketing layer applied on top of the product. They were baked into every detail, every decision, every line of copy and every visual choice. For someone who had spent years making materials for companies that told you what they wanted to say, working for a company that actually meant it was something else entirely.
A rebrand in record time
My main project at Jaga was developing local materials and implementing the completely new corporate identity for Jaga Konvectko, and doing it fast. Management had set a tight deadline: the new look had to be ready alongside the launch of their newest product. That meant brochures, magazines, exhibition stand, and social media all needed to move in parallel, all needed to feel consistent, and none of it could wait.
I worked closely with the marketing manager and marketing coordinator to pull it off. What made it work was not just speed but clarity; everyone knew what the brand needed to feel like, and that shared understanding meant fewer rounds of feedback and more time actually building.
What About?!
A magazine with a point of view
Not every company magazine is worth reading. What About?! was. Jaga’s own publication was built around a genuine editorial concept: each edition took a theme connected to climate, sustainability, and the future of how we heat and cool our spaces, and explored it through real journalism. Interviews with Joris Thijssen, director of Greenpeace, conversations with the Kriekels family about their vision for the company, deep dives into cooling technology and what it means for how we build and live. The kind of content that respects its reader enough to actually say something.
I was responsible for the full design and production of two editions; editorial direction, layout, image creation and commissioning, and coordination with photographers, a PR and copywriting agency, and the printer. The result was a magazine that looked as good as it read, and felt entirely consistent with what Jaga stood for as a brand.
It was one of the most complete creative projects of my career, and one I am genuinely proud to have my hands on.
What Jaga gave me
Jaga taught me that the best brands do not need a marketing layer. They need someone who understands what they stand for and can translate that into materials that feel true. No spin, no fluff; just honest, well-crafted communication that respects both the brand and the audience.
That is the standard I bring to every project I take on through GvN Concepts. And I have Jaga to thank for raising the bar.
