Office 365 & SharePoint: The Infrastructure Behind the Work Not every tool is glamorous. Some of the most important work a marketer does happens in the background; in shared documents, in structured file systems, in communication channels that keep teams…
Analytics & Reporting: Closing the Loop Every campaign has a beginning and an end. The end is not when the last post goes out or the last flyer is distributed. The end is when you sit down with the numbers…
CRM & Email Marketing: The Right Message, The Right Moment Email marketing is one of the most underestimated channels in a marketer’s toolkit. Done well, it is direct, personal, measurable, and extraordinarily effective. Done badly, it is noise. The difference…
WordPress & CMS: I Make Myself at Home A Content Management System is only as useful as your ability to actually use it. And in my experience, the biggest barrier most people face with CMS platforms is not the technology;…
Presentations: From a Document to a Story Most presentations are documents in disguise. They contain all the right information, laid out in a logical order, with bullet points and headers and plenty of text. And they fail, not because the…
Adobe Creative Cloud: The Environment I Live In Some tools you use. Others you think in. Adobe Creative Cloud is the latter. Photoshop, Illustrator, InDesign; these are not applications I open occasionally to get something done. They are the environment…
Social Media & Advertising: More Than Posting Social media for businesses is not the same as social media for people. The mindset is different, the tools are different, and the measure of success is different. I have been managing social…
Creative Cloud to Analytics: All The Tools Tools do not make a marketer. But the right tools, used well, make a marketer considerably more effective. Over twenty years of working across different industries, company sizes, and marketing challenges, I have…
Where Strategy Meets Sleeves-Rolled-Up Some roles come with a clear job description. Others evolve into something considerably bigger than what was originally on paper. My current position at IP Duursma started as Marketing Communications Employee, and that is still the…
Playing in a Bigger League Some career steps feel like a natural next move. Becoming Marketing Coordinator at Kompan felt like stepping onto a completely different stage. Kompan is a global manufacturer of playground equipment and outdoor fitness installations,…