Where Craft Met Conviction Not every workplace leaves a mark on you. Jaga Nederland did. Not because of the workload, although there was plenty of that, but because of the way the company operated. Jaga designs heating systems, but that…
Where Digital Was Still Being Invented There is something special about being early. Not first, not the loudest, but early enough to be in the room when the rules are still being written. That is what Adversitement was for me;…
Building a Career, One Step at a Time A marketing career rarely follows a straight line. Mine certainly didn’t. It started in the world of fashion and retail, moved through a fast-moving digital agency, quietly grew into something bigger at…
When I enrolled at the School of Journalistiek in Utrecht in September 2000, I wasn’t thinking about marketing. I was thinking about words and images; how they work together, how they tell a story, how they make someone stop and…
The Wednesday That Changed Everything I was not a horse girl. I played fieldhockey, like most of the girls in my class, and that was fine. Horses were not something I thought about, dreamed about, or particularly noticed. And then…
The Wednesday That Changed Everything I was not a horse girl. I played fieldhockey, like most of the girls in my class, and that was fine. Horses were not something I thought about, dreamed about, or particularly noticed. And then…