Creative Cloud to Analytics: All The Tools
Tools do not make a marketer. But the right tools, used well, make a marketer considerably more effective. Over twenty years of working across different industries, company sizes, and marketing challenges, I have built up a working knowledge of a wide range of software and platforms. Not the kind of knowledge that comes from a course certificate, but the kind that comes from actually using them under pressure, with real deadlines and real clients.
The tools I work with every day; what they do, why they matter, and what I have learned from using them across hundreds of projects and campaigns. From Adobe Creative Cloud to Google Analytics, from WordPress to HubSpot, from PowerPoint to Prezi. A working marketer’s honest guide to the toolkit.
